MaxIron leadership and senior IBM Maximo specialists

Leadership

Named accountability on every Maximo engagement

Six people lead MaxIron. Each holds one defined accountability on client work, and each spent a career on IBM Maximo before joining: IBM, Vetasi, BP, Transport for London, Heathrow, Gatwick, Harbour Energy and Arcadis Gen.

The leadership record

130+ years
Combined leadership on IBM Maximo

The sum of the minimum figure in each of the six records below. Careers from MRO Software and IBM onwards, not a company founding date.

6
Leaders, one accountability each

Each profile names the single thing that person owns on an engagement, from first conversation through business as usual.

8
Named certifications held

Listed by name and by version in the profiles, including IBM Certified Deployment Professional for Maximo Asset Management v7.5.

2022
MaxIron founded

By Robert Carew and Ivan Milic, each after two decades of IBM Maximo delivery. Credentials and listings.

The six

What each person owns, and where the experience was gained

Robert Carew, Chief Executive Officer, MaxIron

Robert Carew

Chief Executive Officer

21+ years in EAM and IBM Maximo

Professional profile

Accountability

Sets MaxIron's direction and, at senior leadership level, stays personally close to every implementation and MAS programme we run. The accountable owner when an engagement needs a board-level conversation about scope, value or risk.

"If a CIO change, an audit or a regulator letter can derail your EAM programme, you have a system, not a capability. The real decision in front of you is whose operating discipline your asset estate will inherit for the next decade."

Rob co-founded MaxIron in 2022 after more than two decades delivering IBM Maximo programmes for asset-intensive operators across rail, oil and government sectors.

He has held senior product, technology and architecture leadership roles at Arcadis Gen and EAMS Group, working on the Maximo platform from solution architecture through to product strategy. That route, hands-on architect to product strategist, is why his approach starts from the operating model and works back to the platform, rather than the other way round.

Previously

  • Chief Product Officer, Arcadis Gen
  • Director, Technology Digital Innovation, EAMS Group
  • Maximo Solution Architect
  • Maximo Technical Architect

Education

B.Sc. Computer Applications, Dublin City University

Ivan Milic, Chief Operating Officer, MaxIron

Ivan Milic

Chief Operating Officer

20+ years in EAM and IBM Maximo

Professional profile

Accountability

Runs delivery and engineering. Owns how environments are built, how upgrades are run, and how MaxIron's managed hosting and operations platform actually works. The first call when an engagement has a hard technical question.

"The smartest question to ask before signing a Maximo contract is what the platform looks like on day 1,000. Most of the answer lives in how integration, environments and upgrade paths are engineered, not in what is configured on day one."

Ivan co-founded MaxIron in 2022 and serves as Chief Operating Officer and lead technologist. His IBM Maximo career began at IBM itself, where he spent six years as a Maximo MIF and integration specialist before moving into senior architecture and CTO roles.

He has delivered Maximo programmes for some of the most demanding asset estates in Europe, including BG Group, Kier, Transport for London, NIE, Magnox, Bombardier, Rolls-Royce, BP, British Airways, Coca-Cola, Heineken and Halifax Bank of Scotland. The pattern across that work is consistent: the platforms that age well are the ones where integration, environments and upgrade paths are treated as first-class concerns from day one.

Previously

  • Director of Technology, Arcadis Gen
  • CTO, InspireSoft
  • Maximo MIF Team Lead, IBM (2011-12)
  • Technical Specialist, IBM (2006-10)

Certifications

  • IBM Certified Deployment Professional: Maximo Asset Management v7.5
  • IBM Certified Deployment Professional: Tivoli Process Automation Engine v7.5
  • IBM Maximo EAM Sales Professional v5
  • IBM Certified Associate: Maximo Asset Management v7.5

Education

MSc Computer Software Engineering (ETF), University of Belgrade

Mark Seymour, Head of Sales and Business Development, MaxIron

Mark Seymour

Head of Sales and Business Development

28+ years in technology product and sales

Professional profile

Accountability

First conversations with prospective clients. Helps senior buyers shape what they actually need from a Maximo or MAS partner before procurement starts. Stays involved through proposal and contract so the people promising the work are the people delivering it.

"Buying enterprise software is easy. Buying it in a way that survives a change of CIO and a five-year horizon is the actual job. That is the conversation worth having before contract."

Mark leads sales and business development at MaxIron. His career spans technology product strategy, innovation leadership and senior business development roles, most recently as Global Technology Innovation Director at Arcadis.

He works directly with senior decision-makers in asset-intensive organisations to align IBM Maximo and MAS investments with operational outcomes. The work he is most proud of is rarely the biggest deal; it is the deal that two years later the customer still considers the right one.

Previously

  • Global Technology Innovation Director, Arcadis
  • Innovation, Incubation and Product Design Director, Arcadis Gen
  • Senior Business Development Manager, Arcadis

Certifications

  • Microsoft Sales Specialist: Business Intelligence
  • Microsoft Sales Specialist: Data Platform
Jonathan Heward, Head of Account Management, MaxIron

Jonathan Heward

Head of Account Management

25+ years in IBM Maximo

Professional profile

Accountability

Looks after MaxIron's clients once they are live. Owns the long-running relationships, the service reviews and the roadmap conversations. The accountable owner that operations and asset-management leaders deal with day to day.

"Asset data either supports the way the business is run or it gets worked around. The job of a good Maximo programme is to make the supported path the easier path."

Jonathan leads account management at MaxIron. His Maximo career spans more than 25 years, including 16 years as Principal Maximo Business Consultant at Vetasi and a decade at BP working on multiple Maximo implementations.

At BP he played a leading role in defining ISO 14224, API RP 14C and ISO 15926-aligned data standards across BP's global Maximo estate. He brings that standards-led discipline to every MaxIron client engagement, particularly where regulatory reporting and reliability data have to hold up under audit.

Previously

  • Principal Maximo Business Consultant, Vetasi (16+ years)
  • Senior Business Consultant, BP (10+ years)

Certifications

  • Maximo 5 Certified Consultant
  • PRINCE 2 Foundation
Bill Hulbert, Head of Solutions, MaxIron

Bill Hulbert

Head of Solutions

30+ years in EAM and IBM Maximo

Professional profile

Accountability

Owns how MaxIron shapes Maximo solutions for clients. Translates operational requirements into a Maximo design that holds up in the field, and stays close to the work through delivery, testing and go-live.

"A Maximo solution is only as good as the data and the day-to-day decisions it supports. Design from the operating reality of the people doing the work, not from the screens."

Bill leads solution design at MaxIron. He is a senior Enterprise Asset Management consultant with more than three decades on Maximo and adjacent platforms across rail, airports, water and defence.

Most recently he spent four years on Maximo at Transport for London, leading the SAP to Maximo migration for London Overground and the Ellipse to Maximo migration for London Underground, before moving into continuous improvement and upgrade work. Earlier he ran Heathrow's Maximo upgrade and mobile rollout to 450 front-line engineers, and managed Maximo for Gatwick Airport through its separation from BAA. The thread across that work is turning a Maximo programme into something the business actually runs on.

Previously

  • Maximo and Power BI Consultant, London Overground / TfL
  • Business Lead, Asset Information Projects, Heathrow
  • Maximo Asset Data Project Manager, Heathrow
  • Maximo EAM Consultant, Gatwick Airport
  • Safety Reliability Engineer, WS Atkins

Education

B.Eng. Aerospace Engineering, University of Southampton

Milos Jakovljevic, Head of Architecture, MaxIron

Milos Jakovljevic

Head of Architecture

12+ years in software architecture and EAM

Professional profile

Accountability

Owns the architecture of every MaxIron Maximo and MAS deployment. Decides how environments, integrations and upgrade paths are engineered so the platform stays maintainable through MAS upgrades, regulatory change and operational growth.

"Architecture earns its keep on the boring days. If the platform is hard to deploy, hard to upgrade or hard to integrate, the elegant design on paper does not matter."

Milos leads architecture at MaxIron. His background is full-stack engineering and technical leadership, with the last several years focused on IBM Maximo and MAS at architect level for Arcadis Gen, EAMS Group and Harbour Energy.

At Harbour Energy he was senior technical consultant on a complex upstream Maximo estate. At Arcadis Gen and EAMS Group he was the technical architect behind Maximo and EAM product work used by asset-intensive operators. He brings the same engineering discipline to MaxIron: integration, environments and upgrade paths designed to be operated, not just delivered.

Previously

  • Engineering Lead, Upwork
  • Senior Technical Consultant, Harbour Energy
  • Technical Architect, Arcadis Gen
  • Technical Lead, EAMS Group
  • Senior Full Stack Developer, InspireSoft

Education

B.A.Sc. Electrical Engineering and Computer Science, School of Electrical Engineering and Computer Science Applied Studies

“The smartest question to ask before signing a Maximo contract is what the platform looks like on day 1,000. Most of the answer lives in how integration, environments and upgrade paths are engineered, not in what is configured on day one.”

Ivan Milic

Chief Operating Officer, MaxIron

Runs delivery and engineering. Owns how environments are built, how upgrades are run, and how MaxIron's managed hosting and operations platform actually works. The first call when an engagement has a hard technical question.

Delivery capacity

Nine senior roles carry the delivery behind the six

Individuals in these roles are named during proposal, with biographies and references, so they can be validated before contract.

  1. Principal Maximo consultants

    15 to 25 years each, in utilities, oil and gas, transport and defence. Lead designers on implementation and MAS upgrade engagements: they set the operating model, the configuration and the go-live plan, and stay through hypercare.

  2. Solution architects

    10 to 20 years, mostly in regulated environments. Own the design of a Maximo or MAS solution across applications, security, integration patterns, environments and upgrade paths.

  3. Integration engineers

    8 to 15 years on MIF, Kafka and iPaaS platforms. Build the production interfaces to ERP, GIS, SCADA and finance, and keep them operable after go-live rather than handing over a diagram.

  4. Cloud and platform engineers

    8 to 15 years across OpenShift, IBM Cloud and multi-cloud estates. Run the hosted platform: patching, backups, monitoring, capacity and security hardening, on our own on-call rota.

  5. Maximo developers

    6 to 15 years. Configuration, automation scripts, BIRT reports and integrations, plus engineering on the MaxIron products: Sentinel, Diagnose, Autoheal and Pipelines.

  6. Maximo Mobile specialists

    6 to 12 years in field services, utilities and airports. Design and roll out Maximo Mobile and offline patterns for crews, including permits, materials and end-of-shift close-out.

  7. Data and master-data leads

    10 to 20 years against ISO 14224 and ISO 55000. Asset hierarchy, classification, failure coding and the master-data discipline an audit will test.

  8. Application support engineers

    5 to 15 years on continuous operations. Incident triage, small changes and business-as-usual enhancement work under an agreed SLA.

  9. Programme and delivery managers

    15 to 25 years on regulated capital programmes. Plan and sequence delivery, run the steering committee, and produce the regulatory reporting the programme is measured on.

For your evaluation

Five questions to put to every bidder

Our answers are in the right-hand column, drawn from the records above. The comparison across a shortlist is worth more than any single answer.

Ref QuestionWhat a complete answer contains
Q1 Who is the named accountable owner, and how many other engagements are they carrying?A person, a job title and a number. Ours is one of the six above, and the engagement count is stated in the proposal.
Q2 Who designs the configuration, and which comparable estate have they designed?A named designer with the estate named. Bill Hulbert led the SAP to Maximo migration for London Overground and the Ellipse to Maximo migration for London Underground, and ran the Heathrow upgrade and mobile rollout to 450 front-line engineers.
Q3 Who owns integration and upgrade design, and where has it been operated?A named architect. Milos Jakovljevic owns architecture on every MaxIron deployment; Ivan Milic spent six years on Maximo integration inside IBM before moving to architect and CTO roles.
Q4 Who holds the asset data standards, and against which published standard?A named person and a citable standard. Jonathan Heward defined ISO 14224, API RP 14C and ISO 15926 aligned data standards across BP’s global Maximo estate.
Q5 Will named-person continuity be written into the contract schedule?Yes or no, in writing. MaxIron names individuals in the schedule where a client asks for it, and the notice period for a change is agreed with it.

Codes are stable once published, so Q3 can be cited in a procurement thread without ambiguity.

What this page publishes

Four notes on the basis for these profiles

Where the published detail comes from, and where the rest of it sits.

These are leadership accountabilities

One of the six is the accountable owner on every engagement, from first conversation through business as usual. Configuration, support and day-to-day delivery are carried by the nine roles above. Where a supplier implies its founders will perform your configuration personally, ask how many concurrent engagements they are carrying.

Published detail matches the public record

Each profile lists positions held, certifications by version and, where applicable, education. Profile lengths differ because the public records differ.

Experience is described by where it was spent

Duration alone is a weak signal, so each profile names the estates and organisations the years were spent on alongside the figure.

Client names sit with the reference process

Most clients operate in regulated sectors and keep their platform arrangements out of marketing material. Published work is anonymised on the case studies page, and named references are released during procurement.

Confirm named accountability before contract.

Ask who is accountable for outcomes and who will design the solution. We answer with names, positions held and references, and Q1 to Q5 above are worth putting to every supplier on your shortlist.

Useful to have on the call

  • The shortlist you are evaluating, and the stage it has reached
  • The engagement shape: implementation, MAS upgrade, hosting or support
  • Any continuity or on-shore requirement already in the specification
  • The date by which the award has to be made